MEDIA REQUEST CONTACT
Los Angeles, California based Contemporary Furniture Designer, Alexandra Von Furstenberg created Alexandra Von Furstenberg, LLC the brand in 2007, to create luxurious, innovative, modern furniture made of acrylic. She originally began by designing acrylic tables for her personal home, and then realized there was a market for her designs. Following her passion, she launched her first division, a collection of acrylic neon tables, titled Fearless in March of 2008 and the second division, Voltage, in 2009, which consisted of acrylic tables in a smokier color palette. AVF Accessories were added to the collection and include a variety of tabletop accessories like trays, bowls and much more are soon to come. All the collections of acrylic furniture and home accessories are continuing to grow and evolve.
Designer Alexandra von Furstenberg attended Parsons School of Design and Brown University, where she studied costume design and art history. In 1995, Alexandra joined the design team of her mother-in-law, American fashion icon Diane von Furstenberg. During her ten year career at DVF as Creative Director and later as Director of Image, Alexandra was instrumental in the re-launch of the iconic wrap dress as well as reinforcing the relevance of this American brand.
After relocating to Los Angeles in 2006, Alexandra focused on designing exclusively for the home. A synthesis of art, home
furnishings and fashion, the collection consists of signed, limited edition pieces made out of acrylic – a nod to the 1970s when acrylic was widely regarded as the material of the future.
Beginning with a sleek 8-piece collection ranging from side tables to an oversized dining table, the designs were named in honor of their inspiration – diamonds (i.e. “Brilliant,” “Trillion”). The gem-like collection is illuminated with neon colors.
Alexandra’s second collection “Voltage,” debuting in March 2009, is made of mirror and smoke-colored acrylic. The 9-piece collection (in addition to an expanded range of accessories) is sultry, bold, and strong. For Alexandra, choosing a darker, smokier palette for her sophomore collection was a natural evolution from the bright, pop aesthetic she embraced in 2008.
Alexandra’s collection is available at her eponymous showroom at 9001 Melrose Avenue, West Hollywood, CA 90069.
Born and raised in Los Angeles, Victor also comes from a background in fashion and studied at the Fashion Institute of Design and Merchandising in Downtown L.A.. That then lead to 20 years of working in the fashion industry. His career in apparel included 10 years at Carole Little, one of California's most successful brands of sportswear and where he worked his way up to become Vice President of Design and Merchandising. Later he went on to work as a Design Director for Johnny Was, where he launched two highly successful labels, JWLA, and 3J Workshop.
Having always been interested in all kinds of design, Victor was excited to make the transition to Home Furnishings from Fashion and the AVF style and aesthetics fit right into what he was looking for. He now runs the day to day operations at AVF, as well as assists Alexandra with implementing her vision and ideas.
After traveling and seeing the world, Victor realized that his home was where he grew up. He now enjoys all of what Los Angeles has to offer at his modern home at the beach as well as his loft in a historically preserved Art Deco building in the city of Los Angeles with his partner and two dogs.