AVF ABOUT US

ALEXANDRA VON FURSTENBERG, LLC

 

ALEXANDRA VON FURSTENBERG

Designer of Modern Furniture and President of AVF, LLC

Designer, Alexandra Von Furstenberg was born in Hong Kong and as a child lived in many places including Europe, Hawaii, and New York.  She attended the Parsons School of Design and Brown University, where she studied costume design and art history.  In 1995, Alexandra joined the design team of her mother-in-law, American fashion icon Diane Von Furstenberg.  During her ten-year career at DVF as Creative Director and later as Director of Image, Alexandra was instrumental in the re-launch of the iconic wrap dress as well as reinforcing the relevance of this American brand.

After relocating to Los Angeles in 2006, Alexandra focused on designing exclusively for the home.  A synthesis of art, home furnishings and fashion, the collection consists of signed, limited edition pieces made out of acrylic – a nod to the 1970;s and an era of when acrylic was widely regarded as the material of the future, and designers like Charles Hollis Jones pioneered the way for acrylic to be more widely used to make modern furniture for the home.

She began with 8 sleek pieces inspired by her personal motto that she lives by, “Fearless”.  It consists of acrylic desks, dining, cocktail tables, and end tables.  The designs were named in honor of another one of her inspirations – the faceted cuts of diamonds (i.e. “Brilliant” “Trillion).  These beautiful gem-like pieces are illuminated with neon colors.

Alexandra’s other inspiration, “Voltage”, is made of mirror and smoke colored acrylic.  Currently there are 9 pieces plus accessories.  She describes them as “sultry, bold and strong”.  For Alexandra, choosing a darker, smokier color palette was a natural evolution from the bright, pop aesthetic she embraced with Fearless.

Accent, is Alexandra Von Furstenberg's accessory collection which consists of trays, bowls, coasters, and will have many more exciting tabletop items to compliment the Alexandra Von Furstenberg collection of tables.

Fearless, Voltage, and Accent are continually evolving and growing with new acrylic tables and acrylic accessories.  Most pieces can be customized to your color or size needs as well.

Alexandra’s collection is currently available at her eponymous store at 9001 Melrose Avenue, West Hollywood, CA 90069, and will soon be available at select stores across the USA.

 

VICTOR TANISAKA

Director of Operations, AVF LLC

Born and raised in Los Angeles, Victor also comes from a background in fashion and studied at the Fashion Institute of Design and Merchandising in Downtown L.A..  That then lead to 20 years of working in the fashion industry.  His career in apparel included 10 years at Carole Little, one of California's most successful brands of sportswear and where he worked his way up to become Vice President of Design and Merchandising.  Later he went on to work as a Design Director for Johnny Was, where he launched two highly successful labels, JWLA, and 3J Workshop.

Having always been interested in all kinds of design, Victor was excited to make the transition to Home Furnishings from Fashion and the AVF style and aesthetics fit right into what he was looking for.  He now runs the day to day operations at AVF, as well as assists Alexandra with implementing her vision and ideas.

After traveling and seeing the world, Victor realized that his home was where he grew up.  He now enjoys all of what Los Angeles has to offer at his modern home at the beach as well as his loft in a historically preserved Art Deco building in the city of Los Angeles with his partner and two dogs.